Taste Archive is a bi-monthly newsletter examining specific notions of taste through historical, sociological, and aesthetic lenses. Each issue focuses on a single motif, tracing its origins, contemporary use, and the tensions between appropriation and intention. Growing over 200% in its first month, the publication developed a small but highly engaged readership drawn to its precise, culturally attuned perspective.

The Taste Archive's branding references 1970s obsession culture, combining saturated colour with serif typography to evoke authorship and criticality. Repeated, tightly cropped images of the author's eyes act as a visual fixation — an almost obsessive device that mirrors the publication's method: a deeply personal, granular dissection of taste. The identity leans into intensity, positioning the work as niche, focused, and unapologetically specific.